Apple & VW Working on iCar?
Cute entry over at ArsTechnica suggesting that Steve Jobs has been in early talks with VW to consider an iCar. The story comes from German Financial Times and is, er, written in German, so I can only make out bits and pieces like “Apple” and “Steve Jobs.” The story also suggestions that VW is working on a sub-$10k car, but why they would jump to the conclusion that Apple would be part of making a cheap car isn’t clear to me at all.
Saturn Went Crazy When I Wasn’t Looking
I used to write car reviews for a living (or, for part of my living) and to this day I pride myself on knowing with about 98% accuracy the makes and models of cars that come down the road, often from their front grill alone. Usually I can guess the model year within 2-3 based on the body style (at least on the majority of non-pickup trucks on the market) and often do a quick calculation about the residual value of vehicles as I’m on my every-so-often constitutionals on the sidewalks of our little historic neighborhood.
So it’s a little jarring to see a completely new-to-me car in someone’s driveway…to be faced with the prospect of real-life sheet metal in a form that I’ve never even seen on the Web. Clearly I haven’t been paying enough attention, because not only was it a new Saturn that I wasn’t familiar with, but the new Saturn Aura has even been winning design accolades — something that really surprises me out of today’s Saturn.
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